Drupal attracts many developers who want to help create solutions, not just outcomes. If you are just giving your developers tasks to work on and leaving them alone until they're done, you're not getting everything you can out of them. And some of them are probably looking for a new job. While there is no sweeping generalisation that applies to every individual, many Drupal developers want to be more active in the creative and planning processes than other developers.

Every Drupal developer who has ever submitted a module could be making more money writing banking software in Java. The reasons they aren't have to do with freedom, passion, and commitment. In this session, we will discuss ways to engage those values and reach the untapped enthusiasm your developers can bring to your projects by making communication more effective.