It’s time to kick personalization up a notch. Hot sauce won’t do the trick, but the ability to expose, transform, and record data will.

Membership organizations integrate Drupal with their customer database or association management system (such as Avectra .netFORUM, Aptify, Protech CRM, Dynamics CRM, remote custom databases). And no, it’s not magic. This session will introduce you to authentication, single sign on, and other levels of data transfer to ensure that your event registrations, e-commerce activity, e-mail subscriptions and much more will create an experience that keeps your customers coming back for more.

The hot topics of this session will be:

• Integration possibilities within any budget
• Data transfer methods (web services, remote database connection)
• Uncovering the places where all of that information is hiding (products, events, roles, activities)
• What to do about search when information lives in the membership system
• Authentication implementation (single sign on) with the membership system and Drupal
• Personalized experiences through member profile dashboards and other activities
• Real-life examples from the largest trade and membership associations

Who should attend?

Anyone who wants to use data to create an exciting personalized experience for users.