Just having a PDF version of your print publication on your website does not mean that your publication is easily readable – or even found – online. For many government, nonprofit and education-based organizations, publications drive advertising and subscription revenue, membership and donations. Without an easily read, SEO friendly, and interactive platform that enables you to easily manage content, subscriptions and advertisers, your organization is missing out on opportunities to grow.

In this session, you will learn from case study examples the online publishing best practices required to increase engagement from a taxonomy-driven publishing model that is truly web-enabled.