On some sites, especially those with large amounts of evergreen content, a user's experience is heavily biased towards searching. Designing for search can yield great benefits, and a good search can be an especially effective method for users on mobile devices to find specific types of content. However, designing for search requires not only putting content strategy first but developing a search toolstack that can be used to keep your content up to date with user's ever changing search habits.

For this talk, we'll focus on walking through a design process, including content strategy and user interface design, to develop a truly great site search experience and the tooling for content producers to maintain that search experience. We'll describe the content strategy and implementation details on some real-world sites, and show you the impact that the design had on user's search. This talk will focus on the fusion of mobile-first thinking, content strategy, search analysis and the enabling technical design and technologies, i.e. Drupal and the Google Search Appliance.