User Experience Evaluation: What You Need to Know!
This presentation provides a high-level look at methods used to conduct evaluations for desktop and mobile web resources and applications. It first examines best practices for conducting expert reviews – looking at a site against a framework of usability standards and target end user needs. Next it discusses one-on-one methods of conducting research including: interviews with stakeholders, interviews with representative/actual users, and usability testing. It then moves into focus groups as a method to conduct research with multiple users. The final method it covers is a card sort methodology for evaluating organization of content. Audience discussion is encouraged throughout the presentation. In addition, this presentation also includes an activity where the audience is asked to select something they are working on or are users of. Everyone thinks through the process of selecting an audience group and research approach and then we discuss some of these examples.