The digital revolution has given consumers an unprecedented level of control and choice as they spend more time researching, socializing, and buying online. To connect with these consumers and to influence their purchasing behaviors, marketers are now dealing with dozens of channels, devices, and engagement methods. Managing all of this is incredibly complex and time consuming, and is easier to get wrong then to get right.

Customers want a facebook-like experience when they get to work in the morning. Delivering personalized, targeted customer experiences is now a requirement.These changes represent both a huge challenge and opportunity for businesses that must create experiences for, connect with, and convert prospects into customers on a daily or even hourly basis.

Drupal is fast becoming the quarterback in this digital marketing maze, as the Enterprise adopts Web Experience Management solutions leveraging a community driven, flexible, and open platform to deliver engaging content and campaigns with ease. Whether it’s delivering seamless A/B testing to test campaign offers, integrating analytics engines for dashboard views of how your users are engage with online content, or integrating with Big Data for deeper understanding of your customer segments and requirements. Drupal and its powerful ecosystem of marketing partners has become the orchestrator of all your digital experiences.