All companies, no matter what the size, must start to think more like publishers than ever before. Consumer behavior has changed drastically over the past few years.
Joe Pulizzie
Author: Get Content. Get customers.

Whether you are a company, non-profit or venture, the rules of marketing have changed. To be relevant, organizations in the 21st century must think like publishers. Great engaging content is the key to unleashing the power of the web.

Luckily Drupal gives you a remarkable platform for publishing. It has a great architecture for driving traffic from search engines, blogs, social media and more. Drupal provides a wealth of tools for engaging and converting visitors. Yet, most sites produce anemic traffic from visitors that bounce after a single page view - many to never return again.

Let’s change that.

In this session we will examine state-of-the-art ways to build sticky content that rates well with visitors, bloggers and search engines. We will reveal the secret tools and techniques that launched an Advertising Age top 150 most influential blog.

What you will learn:
• How content strategies are transforming the web
• How to establish yourself as a thought leader with strategic content
• How to optimize content to rank well in the search engines
• How to spread the word leverage social media
• Secret Drupal tools and techniques to bring it all together in an easy-to-manage system