What's the big deal about content strategy? Well, we want content for humans!

Today, we see 2010's news items languishing on well designed, solidly built websites. Projects delayed weeks because content isn't ready. Companies spending thousands on content their users gloss over or never even find.

Content strategy is about making content better and easier — not only for users but for the people behind the scenes who do the creating, curating and maintaining.

Hear about why content strategy works, and what ideas help make content more palatable for humans on both sides.