Creating a User-Centered Design Strategy for Improved Business Performance

When most people think of usability, they think of time-consuming and expensive testing and design. Realistically, however, there are several easy and inexpensive ways to incorporate user-centered design and usability into your project plan regardless of the size of your budget.

Integrating usability into the analysis stage of your project will save you time and money by catching issues before they’ve already gone through the expense of development. You’ll also sleep well knowing you’re going to deliver a system that meets the needs of the end user, while still living up to your business needs.

In this session, we’ll discuss user-centered design principles such as:

  • how to create a user-centered design strategy and what components are included in a user-centered design strategy
  • how to use different data gathering methods to meet your project goals
  • how to determine your success criteria and ROI for a project
  • how these principles will help you design sites that makes sense to your users.

This presentation will be adapted from CapitalCamp presentation to discuss more user-centered design principles, to talk about different types of usability testing, and to focus more on which principles and tests to integrate depending on your budget.

Schedule info
Status: 
Proposed
Session Info
Speaker(s): 
Track: 
User Experience (UX)
Experience level: 
Beginner