Over the last six months there has been a revolution in Search Engine Optimization. Google's newest algorithm has turned the Internet marketing world on its head. Luckily, Drupal is the best platform for Internet marketing, so you are already one step ahead of your non-Drupal competition.

This session will start by discussing the new changes to the Google Panda algorithm. We will then discuss strategies that you can implement on (and off) your Drupal website to increase your website traffic and turn that traffic into more leads and sales for your company.

Following this segment, we will discuss utilizing a lead nurturing platform on your Drupal website to improve your inbound marketing efforts. Learn how you can track a lead from a click in the search engines to a purchase in your CRM.