In this panel session, panelists Lee Hammond, Head of Digital at Interscope, and Pete Jelliffe, Sr. Web Product Manager at WMG, will share their experiences building large scale multisite platforms for some of the world’s biggest recording artists.

In this session, we’ll discuss their requirements for creating and managing large numbers of sites at scale and how their Drupal fits into their larger digital marketing strategy. We’ll dig into their unique approaches to site creation, design and deployment, and the challenges they faced . Also, how they take advantage of backend-as-a-services in the cloud to simplify site management and free their teams to build branded digital experiences for artists.