A CRM (Contact Relationship Manager or Constituent Relationship Manager depending on your sector) is a fantastic way to take your Drupal installation further and streamline your business practises.

We look at integration existing external CRMs with Drupal such as Salesforce and Blackbaud as well as more native options such as Red Hen and CiviCRM. The talk contains explanations, examples, case studies, pictures of cats and much more.

(Slides attached are a version presented at a recent meetup, it will be much improved by DrupalCon!)