Universities are from Mars, Agencies are from Venus.

With representatives from both sides of the relationship, we will discuss the unique challenges and opportunities that arise when higher education and the services industry meet. Some of the ideas we’ll explore include:

• What makes for a great partnership between a higher education institution and a web agency?
• What do universities want from their tech partners? What do agencies what from their EDU partners?
• How can outside techies co-exist with embedded teams?

This session will give higher education institutions the inside scoop on building successful partnerships with web agencies (and vice versa).

About the Panel

• Moderator Hank VanZile has sat on both sides of the table. Currently he is the Director of Technology at ImageX Media, but once upon a time he was both Manager of Project Planning and Manager of Web Systems at Royal Roads University, a Drupal-loving public university in Victoria, BC.
• Zach Chandler is the Web Strategist for the Web Services department at Stanford University
• Santhana Naidu is an online marketing and analytics professional with over ten years of experience and is currently the Director of Web Services at Indiana State University where he is responsible for the institution's web, social media and mobile strategy. Prior to joining ISU, he spent seven years at an advertising agency in Indianapolis where he was responsible for driving the development and implementation of marketing analytics programs and online marketing campaigns for several clients.
• Staci Baird is the Digital & Social Media Strategist for the Stanford University School of Engineering
• Jake Redekop is a Business Analyst/Project Manager at ImageX Media. In a previous life he was a member of the Web Services team at the University of British Columbia