An introduction to Structured Data and the Semantic Web. More specifically, we talk about Google's support for Rich Snippets, and how sites like Yelp, Facebook, Wikipedia, etc. utilize semantic markup to allow for more meaningful preview profiles and a more informative search result.

Drupal 7's built-in content types already support semantic markup, and this is something we will go over. In addition, there are a few extremely useful drupal contributed modules that make adding semantic markup to your site's content very easy, so we will also demo the Schema.org module and show some live examples.

This presentation can be modified/tailored to various different audiences:

From a marketing/business perspective, this presentation focuses on the advantages that Drupal has over competing platforms (opensource and commercial), and how Drupal 7, specifically, offers a clear advantage by helping you easily distinguish your business and convey more meaningful information in your search results.

From a site management perspective, this presentation can help the beginner or intermediate content manager become familiar with the basic concepts of semantic web, and how he/she can begin incorporating it very easily.

From a development perspective, we delve in to some real live examples, and demo the very useful schema.org module. We also demonstrate Google's testing/preview tools and show how the various schemas (RDFa, Schema.org, etc.) differ; where you can find their documentation and how to implement their features.

The presentation can be made to appeal to a more advanced crowd by going in to more detail about the semantic markup, or it can be brought down a notch to a beginner level, by focusing more on the higher-level concepts.