This session introduces the field of information architecture for web and mobile content. It describes what information architecture is and why the organization of content needs to match user expectations, both top-level navigation and sub-navigation.

A card sort is a tool that is often used to assess the information architecture. This presentation looks at when and why we do a card sort and what methodological approach we use. The presentation also focuses on how we develop terms that go on our cards, whether we do the card sort with physical or virtual cards, and tools that can be used for each method. The presentation then examines how we analyze the data and how we use the results of our analysis to confirm what is organized appropriately and what is not organized in a way that matches user expectations. We also briefly touch on what other methods can be used to assess information architecture, beyond just card sorts. Audience discussion is encouraged throughout the presentation and a video showing an actual card sort being conducted is shown.