Drupal is a great platform for sharing content with your prospects, leads, and customers. But when it comes to managing them, for example keeping track of history, analyzing buying trends, or managing sales opportunities with them, having a true CRM platform on the backend makes the selling process much more manageable. In addition, having an integrated solution makes servicing your customers much easier, providing portal access to customer data via Drupal.

In this session, you'll learn about various SugarCRM and Drupal integration strategies that can help you streamline the selling and customer service aspects of your organization.