Marketing-Minded Design: Little Design Changes WILL Lead to Bigger Money
Beauty doesn't earn bucks. The site you've created might look amazing but not serve its purpose to generate leads or sell units.
How can you effectively modify the usability aspects of your current site to transport site visitors from the homepage to the "Thank You" page?
Join veteran Drupal marketers Mitch Holt and Erik Wagner in exploring little design changes you can make to Drupal websites that will result in significant improvements to your sites' conversion rates. We will help you get the most out of your current flow of inbound traffic without completely overhauling a website.
We will dive into:
-Drupal CRO Tools
-Calls to Action
-Navigation & Click-through Rate
-Credibility
-A/B and Multivariate Testing
-Webform Optimization