I've helped lots of corporations, non-profits, and startups with their mobile application strategies over the last two years. I'm going to distill feedback from successful mobile projects and my consulting advice into a framework for answering some of the most important questions I've gotten:

How do you decide where to spend your mobile development budget?
How do you determine which platforms to target, and in which order?
Do I only need a mobile web site, or do I need a mobile app?
How am I going to get an ROI from my mobile app project?
How much will it cost?
What can I do to make sure I have a successful project?

This session will be focused on business and strategy, and won't go into any technical details about mobile applications.