Website redesigns can be overwhelming - from selecting a vendor, to budgeting, to managing implementation, to training, to launching and maintaining a new site.... It's easy to dive into the technical details and decision making too soon, without taking a step back to consider the motivations of your site visitors and your goals for increasing meaningful engagement with your stakeholders.

In this session, we will outline an effective approach to beginning a website redesign project that is often referred to as Discovery. Through a thorough discovery process, you can help your organization set the stage for the development of a new website that promotes engagement and focuses your energies and budget on key functionality that truly supports your organization's mission.

In this session, we will provide participants with tools and strategies for:

• Identifying the target audience for your new website.
• Envisioning website features that speak to the needs and interest of this audience.
• Developing user stories and wireframes that capture this vision.
• Choosing a design direction.
• Selecting the appropriate vendors and/or technology platforms.
• Developing a project plan for managing a website buildout.