Nobody likes proposals. Web companies hate them because they make commitments before all the information has been gathered. Customers don't like them because they're short on details and contain a lot of scary legalese. So let's reinvent the proposal.

This session will present alternative solutions for the standard development proposal. The proposal will be redefined as three distinct documents (Sales, Requirements, Contract) and show how to use these together to sell services and achieve better outcomes. We'll also discuss plain language contracts, open sourced legal documents and better ways to present estimates.