Have you ever wondered, "What is Responsive Web Design (RWD)?" Does it seem to you that it is a fancy new toy that will phase out and isn’t worth the money? Or perhaps you want your Business Strategy team to pitch this option to clients, but don’t know how to start an internal dialogue? Maybe you feel your company is falling behind the curve by not offering this solution?

With an internet soup of blogs, articles, and reports claiming they have the answers, we propose this: stop reading the comments, gather your own information, and choose your own adventure.

Our session will briefly focus on what RWD is and how it works. Then we will dive more deeply and address the questions you need to consider before deciding if it is the right tool for your project. Our moderator’s questions will be addressed and answered from both Business Strategy and a Designer/Developer perspectives.

We will be addressing questions and concerns like:

• Why should a client care about RWD?
• How do we illustrate the benefits and costs to a client?
• Time is money. Is RWD too expensive?
• Why would a client pay for it?
• Clients want current technologies even though they may not know about it! Shouldn’t we be trusted advisors?
• Do we want to intentionally leave some users behind?
• Should we just create a mobile version and be done?

We hope you will find this session clear, enjoyable, and be a little wiser for it. Join us!