Many companies struggle to balance client work with contributing back to the Drupal project, but things become much easier when it's embedded into your core business strategy. Whether your company specialises in Drupal, or is looking to up-skill and retain Drupal talent, increasing your team's contribution and involvement in the Drupal community pays dividends beyond raw dollars.

This session, presented by the Managing Partner of Australia's largest Drupal firm, investigates how you can improve your company's prospects by adopting initiatives such as:

* Resource planning to accommodate core office hours, Drupal code contributions and other special projects
* Working with clients to contribute modules back to Drupal.org
* Running local code sprints
* Budgeting for your team to attend DrupalCons and camps
* Encouraging your team's involvement with local meetups
* Supporting Drupal events through sponsorship and volunteering
* Collaborating with other Drupal firms to grow the Drupal pie
* Supporting and assisting the Drupal Association

The direct benefits of adopting these approaches includes:

* Increased perception of Drupal expertise by prospective clients
* Higher staff retention and satisfaction rates
* Better chances of attracting the best Drupal talent
* Increased profile within the Drupal community
* A higher degree of business stability
* Playing a direct role and influence in Drupal's development

Sounds like a good business strategy, doesn't it?