In case you've been living in a cave (or maybe a Vogon ship's cabin) the last few years, SEO stands for "Search Engine Optimization." Improving your website's SEO can translate into more visitors, better conversions, more sales, etc. This is why people care about it and why you should, too.

When properly configured, Drupal is a very SEO-friendly web framework. The trick is to know which Drupal SEO modules you need to install and how to optimally configure them.

This session will go over the standard modules used for better search engine optimization in Drupal 6 and 7 including:

• SEO Checklist
• Path & Pathauto
• Page Title
• Nodewords, Metatags & Metatags Quick
• Path Redirect & Redirect
• Globalredirect
• Site Verify
• XML Sitemap

Don't know what SEO is? Don't panic! We'll cover that too.

A similar talk was given at BADCamp 2009 (Kristen Pol & Jen Lampton), DrupalCon SF Unconference 2010 (Kristen Pol), BADCamp 2010 (Kristen Pol), and BADCamp 2012 (Kristen Pol & Aimee Degnan) as well as more informally at some local Drupal user group meetings.

Check out the BADCamp 2012 SEO Basics talk!