In 2010 global mobile data traffic tripled for the third year in a row. Between 2010 and 2015, Cisco predicts that there will be approximately 7.1 billion mobile devices connected to the web (roughly one per person on this planet). By 2014 mobile internet usage is expected to overtake desktop internet usage. (source: GigaOm, Mary Meeker of Morgan Stanley)

Numerous people today already access the Internet exclusively on their smartphones and do not own a desktop or laptop computer. As Drupal developers, designers, and themers, it's foolish for us to continue to assume that our work will only be viewed on a desktop or laptop screen. Today's website must deliver a tailored experience to the mobile web user that utilizes unique capabilities only available on such a device – geolocation, screen rotation, etc. This experience must be just as flawless as it is on their full size device. The mobile user expects personalization, interactivity, and adjustments to his or her context. We will go over business and architectural options with Drupal for providing your content or moving your app to mobile users.

This session is intended for those responsible for creating such experiences: architects, developers, themers, and designers.