Social media is not a fad like parachute pants once were. Social media is here to stay, and more importantly, there is a lot of business to be made by participating in social media. At least that's what everyone says. It's up to you to learn the best practices that can help you #win at social media.

There are some companies out there who are paving the way with their innovative and trendsetting use of social media: Dell, Coca-Cola, Oreos, Old Spice, and the American Red Cross, to name a few. These companies have adopted social media policies that embrace every aspect of their company, from marketing, to customer support and HR. Come and learn social media best practices you can start leveraging for your own business.

Interested in social media as a service? We'll talk about that too! I'll show you how to guide a client through a social media engagement.

Lastly, we'll talk about social media practices for your "personal brand." How to draw the lines between your personal life and your professional brand and create a balance that works for you.

Outline:

• Social media best practices from Fortune 500 companies that you can use for your own company
• Establish a voice
• Set-up a workflow that allows for inter-departmental contributions
• Monitor your brand mentions and performance
• Establish escalation paths for handling emergencies
• Leveraging social avenues for lead generation
• Running a successful sweepstakes
• Employee social accounts do's and don'ts
• Selling your clients on social media
• Guiding your client through a social media strategy
• Teaching your client how to measure social
• Continuing a social media engagement with your client
• Personal social media best practices for your professional life
• Facebook Terms of Service and multiple accounts
• Twitter private accounts
• Why establishing a traceable social media presence is important
• Learning to tailor each platform to serve your personal and professional needs
• Super duper extra:
• What is Facebook Graph Search and how does it affect my personal and business presence?
• What is 'Dark Social' and what does it mean for content marketing?